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Scullion Strategy Group & Trone Research+Consulting partner to bring Propelligence™ to animal health

A new interactive research-based simulation model to assess a product’s true market potential.

Greensboro NC – June 25, 2020, The Scullion Strategy Group, LLC (SSG) and Trone Research + Consulting, LLC (TRC) today announced an exclusive partnership to bring Propelligence™ to the animal health and life science industries. Propelligence is a unique service that uses a

4-stage methodology and simulation model to assess a product’s true market potential. Together, SSG and TRC are changing the way product concepts are valued - one of the most critical steps in bringing any new product to market.

The methodology incorporates business case scenario planning with insight and quantitative market research to create a deep understanding and actionable insights of a product’s revenue potential. It also defines how the product should be positioned and what product claims will make it most appealing. Propelligence™ gives company stakeholders an in-depth analysis and projected value so they can make well-informed decisions on their go-to-market and/or clinical development strategies.

“Propelligence™ has proven very successful for a number of our clients”, says Sherry Scullion, President and CEO of SSG. “Some of our clients have utilized it as an independent third-party assessment for investment pitches, some have leveraged it for commercial partner negotiations, while others have used it to determine the viability of a product concept to justify R&D investment and clear guidance on their clinical development strategy.”

SSG and TRC have a long history of collaboration, each bringing their own area of

expertise to the partnership. SSG develops and launches new innovations into the animal health and life science markets while TRC provides custom research and analytics services in the animal health, pet and retail industries. Together they have collectively worked on the successful launch of nearly 50 brands in the animal health and pet retail markets.

“Propelligence™ is the ideal tool to confidently assess product concepts especially during times of business uncertainty”, says Doug Barton, Founder and CEO of TRC. “We believe that Propelligence™ will become the new industry standard for start-ups, large animal health corporations and investors who need validation of a product concept and its potential opportunity before they make an investment.”

To learn more about Propelligence™, visit or



Christa Carleton

Public Relations Strategy

+1 519-993-1329

Angi Wesson

Public Relations & Digital Strategy

+1 336-471-3584


The Scullion Strategy Group, LLC (SSG), based in Greensboro, North Carolina, is a consulting firm that specializes in bringing new innovations to market in the animal and human health industries. SSG has a team of experts across the United States, Canada and Europe in the areas of biopharmaceutical research, biostatistics, business development, clinical development, commercial partnering, new product valuations, portfolio strategy, regulatory affairs, quality assurance, sales and marketing, third-party manufacturing and global supply chain. SSG is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S. For more information about the company, please visit


Trone Research + Consulting (TRC) is located in High Point, North Carolina. TRC is masterfully skilled in transforming complex analytics into clear actionable results. They specialize in brand health audits, customer insights, marketing claims validation, market potential evaluation, channel needs assessment, attrition evaluation and retention optimization. More information about TRC can be found at


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