Cathy Martin 

My Story

Cathy Martin is an executive in the animal health industry with over 25  years of leadership, strategic planning, and marketing in the US and globally. She has led and managed cross functional teams to achieve market growth in a variety of products in multiple parasiticide and therapeutic categories in both the pharmaceutical and pet food industries.  She played instrumental role in building Elanco from ground up to $2B+ and was a key leader in integrating the organizations and business strategies when Elanco acquired Novartis Animal Heath and Bayer Animal Health.  Cathy has launched multiple products over her career, several of which have achieved blockbuster status.

Before becoming a consultant, Cathy held the position of Vice President of Marketing and Strategy for Pet Flavors, Inc. (PFI).  Prior to that she held multiple executive roles at Elanco such as Executive Director - US Parasiticides & Pet Health, Executive Director - Integration, Senior Director, US Pet Health & Strategy and others at Elanco Marketing and Brand Manger roles at Hill’s Pet Nutrition.  She is also a Board Member and Marketing Chair of WILMAH (Women in Leadership in Animal Health).

Cathy holds a BS in Advertising from the University of Kansas and is currently pursuing a Digital Marketing Certification.

Cathy currently resides in Melbourne, FL. 

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