Head of Marketing & Product Strategy
Sheila Parks is a marketing and branding expert in the healthcare industry, launching over 12 brands in both the veterinary channel and consumer Over-the-Counter (OTC) channel. She has a proven track record of creating and implementing multiple award winning professional and consumer campaigns and led numerous cross-departmental teams, collaborating with regulatory, legal, manufacturing, sales and R&D to achieve marketing and organizational objectives in innovative ways. She has nearly 25 years of experience in numerous leadership positions in the animal health companion animal industry.
Her roles in managing categories, brands and communications has made her an expert in product launches, brand management, advertising agency management, business-to-business (B2B) programs, direct-to-consumer (DTC) programs, marketing communications, product training, crisis management, educational symposia development, co-promotions, industry and conference partnerships. She has also done extensive meeting planning and has built strong relationships with leading Key Opinion Leaders in the US across multiple indication areas, such as companion animal parasiticides, pain and arthritis, endocrinology and behavior.
Sheila has received numerous awards throughout her career. The most recent was the 2014 President Marketing Excellence Award for the successful leadership of the first ever US consumer channel launch for the company via a partnership with Perrigo Animal Health. This Perrigo partnership entailed launching 3 brands and 9 SKUs within 7 months from the initial idea concept to full scale production, distribution and sold into a consumer channel. She was also the winner of the 2008 Marketing Excellence Presidents Award for Novartis Animal Health for coordination of the first strategic company partnership with another industry company, Hills Pet Nutrition, to create a multi-brand disease awareness campaign for canine osteoarthritis and as well as the 2005 Marketing Excellence Consumer Health Award for a consumer facing campaign raising awareness nationwide about canine osteoarthritis.
She worked for Elanco Animal Health, A Division of Eli Lilly and Company and Novartis Animal Health in various branding and marketing communications roles and was the Executive Director for the Forsyth Humane Society in North Carolina.
Sheila currently supports the Winston-Salem Forsyth County Schools as volunteer for the Caleb’s Creek Elementary and Kernersville Middle School and served on the Board of Directors for the Fountain of Life Preschool in Kernersville, North Carolina from 2007 through 2012.
Sheila Parks holds a Bachelor’s Degree in both Psychology and Biology from the University of North Carolina at Chapel Hill.
For more information, visit https://www.linkedin.com/in/sheilaparks/