Dr. G.C. Ritchie has been a leader in the Animal Health Industry for over 35 years.  He has worked industry in a variety of roles including field sales, marketing, sales training and as a practicing veterinarian.   He has launched, sold or led the training of some of the biggest brands in the industry, such as, ADEQUAN® CANINE ATOPICA®, CAPSTAR®, CLOMICALM®, DERAMAXX®, FORTEKOR®, GALLIPRANT®, INTERCEPTOR®, PROGRAM®, PROGRAM®-6, PERCORTEN®-V and SENTINEL®.   G.C. is also a retired military officer of 33-years and held multiple senior leadership positions in the US Army Veterinary Corps.

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G.C. truly understands the drivers and insights of companion animal veterinarians because of his extensive experience serving as a scientific and technical advisor to Veterinary Specialists and General Practitioners in the Carolinas, Florida, Tennessee, Virginia and in Puerto Rico.  These advisor roles also supported the field sales team with scientific product training, how best to work with key accounts, specialists and universities that purchased veterinary prescription products.   His vast knowledge of multiple indication areas and having a deep understanding of veterinary diagnosing and prescribing habits made him a great resource to liaison with Business Development and Licensing Teams within the company.

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G.C. has held field roles such as Regional Consulting Veterinarian, Senior Professional Services Veterinarian and Territory Manager, corporate roles such as the Director of Technical Information, Director of Learning and Development and various Marketing and Brand Manager working for companies like Elanco, Novartis Animal Health and Ciba-Geigy.  He was in private practice in Small Animal Medicine in Surgery in North Carolina before he began working in Industry.

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Prior to retiring from the military in 2013, G.C’s military career included over 33 years of service to include three deployments to Kosovo, Iraq and Afghanistan.   During those deployments, his responsibilities included medical support of military working dogs, food safety, and working with local nationals, allies and NGOs on a variety of public health and agricultural related development projects.   His service also includes managing military and civilian personnel at various European locations leading teams of soldiers to conduct meat and dairy inspections in remote areas. provide medical support for military working dogs and pets at US Embassies and conducting sanitary audits of food establishments in Austria, Benelux, France and Yugoslavia that produced subsistence for US Forces.  His last domestic assignment was as a deputy Corps Chief, managing assignments, professional development and mobilization of all US Army Reserve Veterinary Corps officers.

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He is a member of American Veterinary Medical Association, the North Carolina Veterinary Medical Association, the American Heartworm Society and the US Army Retired Officer Association.

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G.C Ritchie holds a Doctorate in Veterinary Medicine from Auburn University, a Bachelor of Science in Chemistry from the University of North Carolina at Chapel Hill and studied Animal Sciences at North Carolina State University. 

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For more information, visit  https://www.linkedin.com/in/g-c-ritchie-13ab615/